Brand Development Process | Pilcher et al.

The New Age of Marketing – 5 Ways to be more effective

What if you made it a habit to spend 15 minutes a day reviewing new marketing technology developments? How much knowledge will you gain in a year?

How the brand surrounds you

The physical space of a company reflects its culture and is an important part of its brand expression.

What’s inside your box?

What's inside your box? Learn how random, even disruptive thought can help boost creativity in business.

Creativity Wins

It’s easy to criticize, but it does not create forward motion. Creativity and innovation are hard - but the results can transform how we live.

A Thought on Paris

A thought on Paris. When I think of Paris, I think of life.

Is Microsoft the new “it” brand?

Brand equity in long-standing brands shifts as offerings change & consumer attitudes react. How resilient is your brand?

Could Einstein have won the Tour de France?

Einstein said "Life is like riding a bicycle - in order to keep your balance, you must keep moving." Learn how the same is true in marketing.

Don Draper is the past. Leonardo da Vinci is the future.

In marketing, how we think, how we work, requires a creative process across disciplines. Learn how to gain steam in business.

National Parks motivated by green

Sometimes making decisions in support of your brand position are not the most popular, but they will help build your brand over the long-term.

What is a brand?

The latest trend in brand strategy development is using scent to strengthen the brand experience.

Why Laughing is Contagious

Our brains are wired to make connections.

The Power of Thinking Together

Have you ever thought you could get the job done better or faster on your own?

Why Culture Counts

Culture has a great influence on how people communicate and process information.

Think Beyond the Ordinary

During the Renaissance collaboration between artists, philosophers and scientists, was popular.

Find Your Creative Presence

Take a hike, find your creative presence.

We think, we read and we collect a lot of information about marketing and branding, so we decided to create a resource of knowledge to share. It is new, but will grow over time, and it is for you to use and share with your colleagues.

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