• Brand Development

  Whether our clients are repositioning or refreshing their brand or creating something entirely new, we work with them to hone their core values and develop positioning to move them forward. A brand is a valuable asset and our goal is to help clients build theirs.
• Growth Strategy

  What are the best strategies to launch a new idea, engage a new customer or keep a customer coming back again and again? We help clients discover insights, define priorities and develop strategies for growth. Creative thinking and strategic analysis is how we get there.
• Market Planning

  There is a journey that people take when making a purchase: initial consideration, research and evaluation, moment of purchase and experience after the sale. We help clients build marketing plans to keep the brand experience true throughout the purchase journey so customers stay loyal long after the sale.

Leadership

• 

  Stacey Pilcher

  CEO, Strategic Consultant

  Stacey was drawn to marketing and advertising because it is a business that uniquely combines what is emotional with what is rational. It connects ideas to people, informing and influencing their decisions and creating spaces – brands – where people are comfortable.

  She champions a collaborative approach to help clients shape their culture, communication and experience that has been a signature of the company. She has worked on branding initiatives for companies such as PING Golf equipment, Walkers Global, Globe Corporation, and CEA Study Abroad. Clients appreciate her passion to help them find focus and connection.

  Prior to Pilcher et al., she helped build strong brands such as Bank One and America West Airlines. Her résumé also includes positions as Vice President at The Martin Agency, an award winning national advertising agency, and Director of Advertising and Brand at Qwest Communications, where she worked to completely reposition the brand due to advancements in communications technology.

  Fascinated by the growing global economy, she earned her graduate degree in international management at the Thunderbird School of Global Management.  She has traveled extensively, and loves to experience new things, and things outside her comfort zone. “I’ve always felt that what surrounds you shapes your thoughts, influencing your emotions and decisions.”

• 

  Doug Pilcher

  Management Consultant

  Doug has always been a little different, some would even say a little simple. In fact, he struggles to say some words, like- never, can’t, shouldn’t, and impossible. Rarely satisfied with the status quo, not motivated by the almighty buck, always digging to find hidden opportunities, talents, resources and efficiencies, cutting through layers of bureaucracy, digging down to the root of problems, and getting things done in complex politically charged situations is what makes Doug tick. OK, so some of this might not sound so simple, but Doug is driven by only one thing, creating opportunities for people to improve their lives.

  Doug only takes on clients that share his drive and mission. Be it helping a non-profit organization to capitalize on the recent Great Recession by purchasing and restoring blighted apartment complexes to create nearly 500 affordable, sustainable housing units for chronically homeless individuals. Be it helping a non-profit health care provider create a strategic plan to secure private funding for the expansion of their Mobile Medical Unit program providing free medical services to homeless teenagers. Or be it helping a non-profit organization calculate risk management exposure, hire exceptional executive level staff, or lead large complex projects to successful conclusions with a simple critical mantra of “on time, on budget”.

  Doug earned his Bachelor of Science degree from Arizona State University and went on to achieve a Master of Education degree summa cum laude. He has held leadership positions in non-profit organizations, lead a government organization with a budget in excess of $50M , 300 staff, and provided leadership to as many as 25 managers at any given time, and led through times of exceptional growth and significant contraction.

  See Doug’s Work

• 

  Melissa Fink

  Communications Consultant

  Melissa has been a natural communicator since a young age, when she told her parents an elaborate story about how she accidentally broke the window in her bedroom. She appreciates how communication connects people and tells wonderful stories that enlighten and educate.

  Melissa has worked in the field of communication for more than 14 years. Her early days were spent paying her dues in political communications in Washington, D.C. where she helped craft messages and get media attention for congressional and gubernatorial candidates across the country.

  After her time in the nation’s capital, Melissa moved to the nonprofit sector where she led public relations and marketing and branding campaigns. She has spent the most recent years with an international hotel company, managing corporate communications, writing for executives, providing project management, and giving her red pen a lot of exercise from editing communications.

  A long-time Arizonan, she earned her bachelor’s degree in Communication from the University of Arizona. Despite leaving Washington, D.C., she is still an avid follower of politics, enjoys cooking (and eating), and spending time outdoors during the eight months of beautiful Arizona weather.

• 

  Louie

  Culture Consultant

  Yes, I’m a pack animal. I’m always the one instigating group activities and getting everyone outside to enjoy the sunshine, smell the roses and find new horizons. All it takes is a little fluttering of my amber eyes, or a “look at poor little me” whimper to get the rest of my pack moving where I want to go.

  I understand the importance of loyalty. Every day I work hard to capture everyone’s  imagination (and attention), and  make them feel happy, smart,  together and sometimes make them laugh till they cry, because how people feel about something is what determines their loyalty.

  Of course, I am proud and protective of my pack and demand very high performance from all those that surround me.  When I see that there is more work to be done on a project, or the pack is straying from a goal I typically display my distinctive pedigree question mark tail. They take note, get back on track and usually give me a biscuit or two. Yay for me!

  I was born in California, to long line of Catahoula Leopard dogs and am a proud member of the Arizona Catahooligans, which includes my bro Irving and Uncle Willie. I might be the smallest in the group, but I can outrun the big guys. Sometimes, I even let them think they are winning a game of tug of war.  After a long day at play, there is nothing better than a snooze on the couch and for dinner – a fried sunny-side-up egg on my kibble.

  Yes, I do run a great pack!