Menu
Find Your Creative Presence

Find Your Creative Presence

Posted by Stacey Pilcher

Take a hike, find your creative presence.

Where do fresh insights come from?  Why is it that you get your best ideas in the shower or outside the normal work environment?  New or novel stimulus is what scientists say wake up your system. Why? Apparently your brain always looks for shortcuts to process information, or in other words categorizes information into the familiar.  The best way to wake up your imagination then is to find the unfamiliar and challenge the frontal cortex.

When jazz musicians are engaged in improvisation, a large region of this part of the brain involved in monitoring one’s performance is shut down, while a small region involved in organizing self-initiated thoughts and behaviors is highly activated. Researchers believe that this is likely to be a key indicator of a brain that is engaged in highly creative thought.

The same is true when you pretend you are a child.  Psychologists Darya Zabelina and Michael Robinson of North Dakota State University told two groups of undergraduates to “Imagine school is canceled, and you have the entire day to yourself.  What would you do? Where would you go? Who would you see?” A separate group was asked the same questions, plus one – “Imagine you are 7 years old.” This group scored much higher on creativity tests.

According to Gregory Berns, neuroscientist and author of Iconoclast just putting yourself in a new situation can make you see things differently and jump-start your creativity.  So next time you feel stifled, do something you’ve never done before, or simply take a hike. That’s what got me thinking about this post.

To learn more about how to improve your creativity follow me on twitter @pilcheretal or connect on LinkedIn.

<h3>Share this with your friends</h3>Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin

Download Free Marketing InfoSign-up for email updates

Recent Articles:

Find Your Creative Presence

The New Age of Marketing – 5 Ways to be more effective

What if you made it a habit to spend 15 minutes a day reviewing new marketing technology developments? How much knowledge will you gain in a year?
Read More
Find Your Creative Presence

How the brand surrounds you

The physical space of a company reflects its culture and is an important part of its brand expression.
Read More
Find Your Creative Presence

What’s inside your box?

What's inside your box? Learn how random, even disruptive thought can help boost creativity in business.
Read More