Downloads
We had an idea. Why not build a library of material to assist marketers, brand developers and creative thinkers. We will build it over time and hope you find the information, charts and white papers useful.
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Five Steps to a Strong Brand
Five ways to ensure your brand is strong.Download [0.74MB PDF] -
Five Way to Break out of your Bubble
Five ways to keep your mind fresh and provide you with new perspectives.Download [0.61MB PDF] -
What is a Brand
A brand is not a logo. It is a person's feeling about a company, based on their experiences.Download [0.03MB PDF] -
Your Circle of Influence
Think about the idea of word of mouth communication. It spreads exponentially, making your network bigger than you think.Download [0.21MB PDF] -
The New Purchase Cycle
Today's purchase cycle is depended on making connections with consumers and creating a loyal base.Download [0.03MB PDF] -
Collaboration
Collaboration is the winning formula in business.Download [0.59MB PDF] -
The Golden Circle
Simon Sinek's theory that companies that express "why" they exist are more successful than those that only express "what" they do.Download [0.03MB PDF] -
Gaining STEAM in Marketing
Technology has changed how people consume information. Today marketing requires cross-functional teams in science, technology, engineering, art and design, and math.Download [0.79MB PDF] -
Hierarchy of Effects
Roberts J. Lavidge and Gary A. Steiner, marketing researchers created this model proposing that consumer attitudes are a precursor to consumer actions.Download [0.73MB PDF]