“We are in a very vertical business, how do we tell our story within this narrow space?”
Precision Science is a contract manufacturer of animal pharmaceuticals, nutraceuticals and medicated feed products for partners worldwide. Their promise is to provide the highest quality product, on-time and at the best possible price point. But something much less tangible is what sets them apart of their competition.
In developing the brand, we needed to express the complexity of the business – from understanding client’s goals and vision, to designing the right packaging, to having best in class manufacturing technology, and providing analytical services to improve efficiencies and quality. We also needed to express Precision Science’s keen ability to delineate the forest from the trees, by working as an extension of the client’s in-house team. The brand development and positioning grew out of Precision Science’s function as a manufacturer’s right hand providing a trusted partnership – true expertise combined with people, willing to roll-up their sleeves and get to work. This intangible concept of a true partnership carries through the new identity, language, sales materials, website and imagery. Precision Science – Manufacturing Animal Health.