“We’ve grown and evolved, how do we take the company to the next level?”
CEA Study Abroad was founded on the idea that studying abroad helps students realize their potential, by opening their minds through new experiences. In fifteen years, the company grew out of this idea, providing study abroad programs to universities and their students, competing with organizations with more than half a century of experience.
Our challenge was to help bring their ideals to life and position the company for growth. CEA had built a reputation on great service, while developing relevant and academically sound programs. Their passion and belief in the power of study abroad programs to change young people’s lives is what made them special. Being a relative “newcomer” in the field also set them apart, because CEA had a different personality. They were flexible, energetic and willing to work with universities to meet distinct challenges. By rediscovering CEA’s foundations, and identifying what makes them special, we were able to create a new brand to help them build a strong future.